As the former Head of Music & Events at Tumblr, I managed partnerships with all major and independent labels, developed and produced content, and brought Tumblr to life with ongoing event series.
Select Work
Automattic.com/customers
Customer Stories
Produce ongoing series highlighting Automattic customer stories.
Artist of the Month --> Moment
Tumblr Series
Created and launched Tumblr's Artist of the Month series in February 2022 with 500M+ Global Impressions YTD. Pivoted the series to Artist of the Moment in 2023 due to talent interest, allowing for more promotion.
Source, manage and produce exclusive content each month with personally selected artists, including Alicia Keys, Fall Out Boy, Charli XCX, Mitski, mxmtoon, Janelle Monáe, Jonas Brothers, 5 Seconds of Summer and more.
Tumblr Yearbook
All Things Go Festival
Developed and launched the Tumblr Yearbook activation at All Things Go Festival.
Nostalgic yearbook photos captured backstage with talent Q&A component featuring yearbook related questions. Secured artists including Suki Waterhouse, Tegan and Sara, Lizzy McAlpine, Mt. Joy and more.
Tumblr IRL
Produced multiple Tumblr IRL events, which included 5 Seconds of Summer, Glass Animals, Tegan & Sara and Phantogram.
Tumblr IRL brings fans the most anticipated music from the most unexpected places, giving them intimate access to the music & artists they love.
Tumblr NYFW
Seasonal events produced including the Tumblr Creator Dinner Series, Tumblr Fashion Honors events, custom fashion presentations and cocktail receptions for honored designers.
