As the former Head of Music & Events at Tumblr, I managed partnerships with all major and independent labels, developed and produced content, and brought Tumblr to life with ongoing event series.
Select Work
Automattic.com/customers
Customer Stories
Produce ongoing series highlighting Automattic customer stories.
​
​
Artist of the Month --> Moment
Tumblr Series
Created and launched Tumblr's Artist of the Month series in February 2022 with 500M+ Global Impressions YTD. Pivoted the series to Artist of the Moment in 2023 due to talent interest, allowing for more promotion.
​
Source, manage and produce exclusive content each month with personally selected artists, including Alicia Keys, Fall Out Boy, Charli XCX, Mitski, mxmtoon, Janelle Monáe, Jonas Brothers, 5 Seconds of Summer and more.
​
Tumblr Yearbook
All Things Go Festival
Developed and launched the Tumblr Yearbook activation at All Things Go Festival.
​
Nostalgic yearbook photos captured backstage with talent Q&A component featuring yearbook related questions. Secured artists including Suki Waterhouse, Tegan and Sara, Lizzy McAlpine, Mt. Joy and more.
​
Tumblr IRL
Produced multiple Tumblr IRL events, which included 5 Seconds of Summer, Glass Animals, Tegan & Sara and Phantogram.
Tumblr IRL brings fans the most anticipated music from the most unexpected places, giving them intimate access to the music & artists they love.
Tumblr NYFW
Seasonal events produced including the Tumblr Creator Dinner Series, Tumblr Fashion Honors events, custom fashion presentations and cocktail receptions for honored designers.
